(Backed by Data & Trends)
Sending the perfect email at the wrong time is a missed opportunity. In 2025, timing remains one of the most effective tools in email marketing. If you land in the inbox when your audience is most active, you can dramatically increase your open and click rates.
Here’s what the latest trends suggest about the best days and times to send your email campaigns in 2025.
Best Days to Send Emails in 2025
Based on industry studies and user behavior:
- Tuesday – Consistently the top-performing day for open and engagement rates.
- Thursday – Ideal for promotions, announcements, or lead conversion.
- Wednesday – Great for informative or newsletter-style emails.
Days to Avoid:
- Monday morning – People are catching up from the weekend and may ignore marketing emails.
- Friday after 2 PM – Audience attention drops as the weekend approaches.
- Weekends – Lower open rates in most industries, except B2C retail or time-sensitive deals.
Best Times to Send Emails
Here are the top-performing time slots in 2025:
| Time Slot | Why It Works |
|---|---|
| 8:00 AM – 10:00 AM | Subscribers check email as part of their morning routine. |
| 12:00 PM – 1:00 PM | Mobile-friendly time when many take lunch breaks. |
| 4:00 PM – 6:00 PM | Works well for B2C; people are winding down and browsing. |
| 8:00 PM – 10:00 PM | Especially good for lifestyle or content-focused emails. |
Pro Tip: Use time zone-based scheduling if your list spans different regions. Most major platforms like Mailchimp or ConvertKit support this.
Key Trends in 2025
- AI send-time optimization is more accurate than ever and can auto-select the ideal time for each subscriber.
- Mobile behavior dominates, so focus on when users typically check phones.
- Weekend campaigns may perform well in certain niches like fitness, retail, and entertainment.
A/B Testing Is Still Essential
No matter what the general trends say, your audience may respond differently. Test and compare:
- Morning vs evening campaigns
- Weekday vs weekend sends
- Click-through and conversion times
Track performance consistently to make informed decisions.
2025 Timing Cheat Sheet
- Best Day: Tuesday
- Strong Alternatives: Wednesday, Thursday
- Top Time Slots: 8–10 AM, 12–1 PM, 4–6 PM
- Avoid: Monday before 10 AM and Friday afternoons
Final Thoughts
While there is no one-size-fits-all time to send emails, these 2025 insights offer a strong foundation. Start here, then test, tweak, and optimize based on your audience’s actual behavior. The best timing strategy is always guided by your own data.